LĒO embodies the energy between luxury, avant-garde and street wear.
Attitude, authenticity and honesty are the essence of the LĒO customer.
Experience over time formed a brand-specific set of values which consist of a dedication to self-expression, nostalgia, and the desire to push boundaries. Inspiration comes from various worlds and aesthetics and combines eras, movements, atmospheres, and subcultures, regardless of codes, always looking for a contradiction or duality.
Ideas are found in the space between external and internal experience and research is extracted from unique experiences in between quotidian performances and memorable rare involvements.
LĒO breaks away from a classic beauty ideal by not designing for a muse but to focus on the character behind the clothes, the experience that wearing LĒO garments gives people.
The essence of the brand is to dress all types and sizes and to communicate with a strong multicultural and gender-less approach.
Clothes are about the experience first.